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Google adwords Audit

1 - Account health check as well as highlighting opportunities and risks

2 - Analysing performances vs business specific KPI



1 - Actively implementing opportunities defined in the audit

2 - Reacting towards possible risks in the account


reporting & monitoring

1 - Monitoring post audit performances (if conducted)

2 - Defining multiple performance and pacing views (WoW, MoM, QoQ, YoY) 


Active optimisation

  1. Covers account optimisation on all levels

2 - Considers planning for the right bid strategy


strategic planning

1 - Considers macro environmental factors, seasonality, competitor landscape​

2 - Planning and forecasting growth rates by M/Q/Y via benchmark reporting 

There is a lot more to this. But this should give a good overview . If not drop me a line.

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